Twitter Analytics made simple – Hootsuite’s new Social Grading Tool

So, you have been happily tweeting away on Twitter, engaging with other users and generally being involved in the world of Twitter, and now is the time to find out how effective you have been. For this you will need to make use of a tool that analyses and rates your Twitter ‘footprint’ and how effective it is, a Twitter analytic tool. There are many tools out there, but today I just want to take a quick look at the new ‘Grade Your Social’ tool that has been released by the HootSuite team.

I found this tool to be very easy to use, providing data in a clear and well explained way. From the launch page, after you have logged on with your Twitter account, you are presented with a rating in each of three categories, reach, engagement and profile branding, as well as an overall average rating.

The following screen capture is from a company that I have set up to tweet in relation to Social Media type topics:

Grade your Social

Now, clearly I have some work to do on the engagement side of things, but that’s OK. I am still in the early stages of building this user and am not currently at the point of relying on it to attract customers.

If you click the green ‘Next’ button at the bottom left, the tool will step through why you received the score that you did and how you can go about improving it. I found these tips to be very useful and easy to understand. For example, in the Engagement section there is a subsection that asks “Are you responsive?” and gives statistics around how you respond ┬áto tweets you are mentioned in, comparing against the same for top Twitter users. The following is an example (and no doubt helps to explain my low score here).

responsive comparison

At the end, you have the option of having the report emailed to you. I highly recommend taking this option as the report comes together with links to useful articles to help you in each area the report covers.

Conclusion

All in all I would recommend this tool as a useful guide, as it is easy to use and gives pointers on areas to improve, especially if you take a look at the email summary that is offered.

For reference, you can check out HootSuite’s own post about this tool here

Tweet on!!

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Touching on Autocapture of RSS Feeds using HootSuite

The Path of Discovery

Recently I began a journey of discovery around the HootSuite application as part of obtaining a HootSuite Professional Certification. I had been using HootSuite for some time and this seemed like just a natural extension for me. I have found many useful tools and features that make managing personal or business social media streams so much easier. One thing I have experimented with of late is automating posting from an RSS feed. The result has been quite interesting and worth a closer look at.

So, what is an RSS Feed?

I am sure that many readers will be aware of this feature, and I don’t intend to go in to any great depth here. Let’s simply say that it is a method that content creators provide to allow content consumers to automatically capture updated or new material without having to return to the website manually.

HootSuite as an RSS Reader

Now for HootSuite’s part in the picture. In this case, HootSuite performs the role of an RSS reader, that is an application that reads the transmitted RSS feed and presents it in a way that is usable. HootSuite could be that, but in actual fact, it can also be a bit more like an RSS transmitter, taking the feed and re-distributing it to specified Social Channels. It allows you to easily distribute content you believe your followers would be interested in.

Considerations

The following should be kept in mind when autoposting:

  • If you are posting content from others, it is important that it is from a source you can trust. The fact that you are posting their material will be taken by many that you agree with the content, so be sure that is an association you are happy to be made
  • If you use this method, it may post at a time that is not optimal for your target audience. You may want to schedule it to be posted as well in order to have better visibility

That’s about it

That gives a little snippet of using HootSuite to autopost from an RSS feed. If you want to know how to do it, check out the step by step guide here. I would be really keen to know if others use this function and if they have have been caught off guard at all. Please comment below and take a moment to answer the poll.

Regards and best wishes to all.