Twitter Analytics made simple – Hootsuite’s new Social Grading Tool

So, you have been happily tweeting away on Twitter, engaging with other users and generally being involved in the world of Twitter, and now is the time to find out how effective you have been. For this you will need to make use of a tool that analyses and rates your Twitter ‘footprint’ and how effective it is, a Twitter analytic tool. There are many tools out there, but today I just want to take a quick look at the new ‘Grade Your Social’ tool that has been released by the HootSuite team.

I found this tool to be very easy to use, providing data in a clear and well explained way. From the launch page, after you have logged on with your Twitter account, you are presented with a rating in each of three categories, reach, engagement and profile branding, as well as an overall average rating.

The following screen capture is from a company that I have set up to tweet in relation to Social Media type topics:

Grade your Social

Now, clearly I have some work to do on the engagement side of things, but that’s OK. I am still in the early stages of building this user and am not currently at the point of relying on it to attract customers.

If you click the green ‘Next’ button at the bottom left, the tool will step through why you received the score that you did and how you can go about improving it. I found these tips to be very useful and easy to understand. For example, in the Engagement section there is a subsection that asks “Are you responsive?” and gives statistics around how you respond ┬áto tweets you are mentioned in, comparing against the same for top Twitter users. The following is an example (and no doubt helps to explain my low score here).

responsive comparison

At the end, you have the option of having the report emailed to you. I highly recommend taking this option as the report comes together with links to useful articles to help you in each area the report covers.


All in all I would recommend this tool as a useful guide, as it is easy to use and gives pointers on areas to improve, especially if you take a look at the email summary that is offered.

For reference, you can check out HootSuite’s own post about this tool here

Tweet on!!